EcoDrink. Uh, what?

On a trip to the store, I ran across EcoDrink. Ah, I love jumped-on-the-greenwagon packaging. Please note the excellent usage of the recycling symbol in the logo, as well as the color green peppered throughout.

 
After reading all of the packaging, I still don’t understand why this should be called EcoDrink.

Thoughts? Please add.

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